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Your sphere of influence needs something valuable to share with their audience. And SEO should absolutely have a say in developing that message. There are off-page SEO ranking factors that the SEO community agrees reflect Google’s actual ranking factors. Then there\u2019s off-page SEO techniques that help you positively influence those ranking factors. Besides starting fruitful relationships, you can get backlinks, mentions and opportunities with their audience or followers.<\/p>\n
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For example, in the early days of Backlinko, I reached out to HubSpot. If you can provide legit value to a big brand, they\u2019re usually happy to send some traffic your way. You might think that big brands have no time for small business owners.<\/p>\n
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And, if large companies want to own organic search results, you also need an ironclad off-page SEO strategy. Let\u2019s be honest, as a large company with a massive digital marketing budget it\u2019s tempting to think that smaller brands simply don\u2019t have the horsepower to beat you in the search results. Google cares about making searchers happy, and how does it achieve that? Backlinks are also utilized by search engines like Google as sponsorships. If a trustworthy website links to your page, you have a fair opportunity that you are equally reliable.<\/p>\n