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La mayor\u00eda de los usuarios de dicha aplicaci\u00f3n tiene una media de 15 a 28 a\u00f1os de edad. Snapchat generalmente se utiliza para mandar autorretratos, denominados selfies, y el 30% de ellos se mandan a grupos, o guardarlas en galer\u00eda si no quieren compartirlas. Snap, Inc., que desarroll\u00f3 esta app, indic\u00f3 que entre las pr\u00e1cticas de privacidad de la app, pueden incluirse el manejo de datos que se describe a continuaci\u00f3n. Para obtener detalles, consulta la pol\u00edtica de privacidad del desarrollador. En noviembre de 2014, Snapchat a\u00f1adi\u00f3 la funci\u00f3n \u201cSnapcash\u201d, la cual permite el env\u00edo de dinero a trav\u00e9s de la aplicaci\u00f3n. El servicio cuenta con el apoyo de "Square" en temas de seguridad.9\u200b Y adem\u00e1s, los usuarios tocando su cara en la pantalla del m\u00f3vil o manteni\u00e9ndola pulsada pueden aplicar distintos filtros y efectos especiales.<\/p>\n
Tiene la opci\u00f3n de grabar v\u00eddeos en modo r\u00e1pido y lento y fotografiar agreg\u00e1ndole filtros de realidad aumentada si se quiere. Snapchat ofrece tambi\u00e9n compartir a todos los usuarios lo que haces en tu d\u00eda por medio de \u201cHistoria\u201d, dura 24 horas para que los usuarios puedan ver las fotos o videos que hayas subidos durante ese lapso de tiempo. Snapchat funciona de forma similar a una aplicaci\u00f3n de mensajer\u00eda instant\u00e1nea permitiendo a\u00f1adir contactos y enviarles mensajes en forma de fotos o v\u00eddeos. La principal diferencia es que el emisor selecciona el tiempo en el que el receptor podr\u00e1 ver ese mensaje (de 1 a 10 segundos), antes de que este desaparezca.<\/p>\n
El primer anuncio de pago de Snapchat, en forma de v\u00eddeo de 20 segundos sobre la pel\u00edcula de terror " Ouija" se lanz\u00f3 a los usuarios el 19 de octubre de 2014. En mayo de 2012, se mandaban 25 im\u00e1genes por segundo, 50 videos por milisegundo y para noviembre de ese mismo a\u00f1o ya se hab\u00edan compartido m\u00e1s de un mill\u00f3n de fotograf\u00edas a trav\u00e9s de la aplicaci\u00f3n iOS de Snapchat. Dicha aplicaci\u00f3n comenz\u00f3 a venderse para Android el 29 de noviembre de 2012. En 2014, Snapchat fue la aplicaci\u00f3n social de m\u00e1s r\u00e1pido crecimiento, experimentando un crecimiento del 57% en el transcurso del a\u00f1o. Mientras que Facebook Messenger, Pinterest e Instagram crecieron de forma sorprendente, ninguno pudo seguir con el ritmo de las descargas de Snapchat.<\/p>\n
En junio de 2022, Snapchat anunci\u00f3 sus planes de lanzar Snapchat Plus, un modelo de suscripci\u00f3n paga. Esta suscripci\u00f3n ofrece a los usuarios acceso anticipado a funciones, la posibilidad de cambiar el \u00edcono de la aplicaci\u00f3n, ver amigos en planetas de Snapchat10\u200b y saber qu\u00e9 usuarios vuelven a ver sus historias. En julio de 2022, la compa\u00f1\u00eda inform\u00f3 que ten\u00eda 347 millones de usuarios activos diarios, lo que represent\u00f3 un aumento del 18 % en comparaci\u00f3n con el a\u00f1o anterior. El usuario com\u00fan podr\u00e1 compartir su historia, las experiencias personales con los seguidores, as\u00ed como enviar fotos o v\u00eddeos a un \u00fanico usuario, con el fin de mostrarle los momentos que vive en su d\u00eda a d\u00eda.<\/p>\n